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Fullpath

Fullpath is the AI ecosystem for car dealerships. Its Customer Data Platform (CDP) and AI ecosystem unify fragmented dealership data so every workflow, channel, and AI agent works together — making dealership staff more productive and marketing spend more efficient while building customer loyalty. Fullpath is trusted by 2,000+ top dealers across North America, ingests 11 million data points daily, and offers 223 data integration opportunities.

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Business nature

Primary business nature
Not provided
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Operating hours

Hours not provided.

Categories

  • Digital advertising (primary)
  • Marketing & Creative

Services

  • Fullpath Equity - Equity-Based Campaigns for Dealerships — Fullpath Equity activates dealership equity data to identify and engage equity shoppers and increase customer lifetime value. The CDP runs daily scans across multiple data sources to calculate the equity status of every customer in the CRM, enriches shopper profiles with equity data, and provides segmented dashboard reporting by equity amount and dealership activity. Equity data activates across the Fullpath ecosystem: automatic equity-based CDP lists with granular filtering, personalized equity-based email campaigns via Audience Activation, and highly-targeted equity-based search, social, and display ad campaigns via Digital Advertising — each click leading to a customized landing page with the featured deal. Published metrics: 14% higher open rate on equity emails, 2x more engaged shoppers, and customer retention that costs 10x less than acquisition.
  • Fullpath Managed Services for Car Dealerships — Fullpath's Managed Services provides concierge-style support for dealership marketing: strategic consultation sessions with tailored audience recommendations, expertly-crafted custom audiences and shopper lists, engaged-shopper call lists for sales and BDC teams, custom campaign content (graphics, copy, and technical setup), full activation support including layout and QA, and continuous campaign optimization with revision support. In one case study, a Volkswagen dealership moved surplus pre-owned SUV inventory with a custom campaign targeting 875 segmented shoppers that achieved a 70% open rate and 6.84% CTR, generating 77 attributed leads and 11 sales.

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  • Online support — Detected from public website navigation or discovery metadata.

Directory status

Registry verification: Not Registry Verified

Directory score: 95

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