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Home - World Federation of Advertisers

53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees Read more about "Better Marketing Pod Ep. Brands need to upskill existing staff rather than trying to hire their way out of the problem Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research" Expert opinion 17 Sept 2026 Advertising & policy Influencer marketing Influencing the influencers Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience.

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Categories

  • Influencer marketing (primary)
  • Marketing & Creative

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Directory status

Registry verification: Not Registry Verified

Directory score: 85

Public source evidence