{
  "ok": true,
  "listing": {
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    "slug": "lyfja",
    "businessName": "Lyfja",
    "legalName": "",
    "description": {
      "short": "Aukum lífsgæði og eflum heilsu um allt land. Lyfja rekur 41 apótek og útbú víðsvegar um landið, auk Lyfjalausna, Lyfju Heyrnar og Lyfju appsins. Hjá Lyfju starfar öflugur hópur heilbrigðismenntaðs og sérþjálfaðs starfsfólks sem styður við viðskiptavini í þeirra heilsueflinguog tryggir lyfjaöryggi um land allt.",
      "full": "Aukum lífsgæði og eflum heilsu um allt land. Lyfja rekur 41 apótek og útbú víðsvegar um landið, auk Lyfjalausna, Lyfju Heyrnar og Lyfju appsins. Hjá Lyfju starfar öflugur hópur heilbrigðismenntaðs og sérþjálfaðs starfsfólks sem styður við viðskiptavini í þeirra heilsueflinguog tryggir lyfjaöryggi um land allt."
    },
    "industry": "41 apótek og útibú um land allt",
    "website": "https://www.lyfja.is/",
    "rootDomain": "lyfja.is",
    "listingOrigin": "discovered",
    "entityType": "business",
    "entitySubtype": "commercial_organization",
    "entityClassification": {
      "type": "business",
      "subtype": "commercial_organization",
      "confidenceScore": 73,
      "classifiedAt": "2026-09-08T17:20:51.426Z",
      "government": null
    },
    "placementType": "country",
    "location": {
      "placementType": "country",
      "countryCode": "IS",
      "countryName": "Iceland",
      "flag": "🇮🇸",
      "region": "",
      "city": "",
      "mode": "online"
    },
    "primaryCategory": null,
    "claimStatus": "unclaimed",
    "verificationStatus": "unverified",
    "verified": false,
    "businessVerification": {
      "applicable": true,
      "status": "pending_authority",
      "level": "none",
      "label": "Not Registry Verified",
      "badgeColor": "neutral",
      "countsAsVerified": false,
      "authority": "Register of Enterprises",
      "registryId": null,
      "matchScore": 0,
      "authorityCode": "RA000393",
      "lei": null,
      "jurisdiction": "IS",
      "registeredLegalName": null,
      "registryStatus": null,
      "registryUrl": null,
      "checkedAt": "2026-09-20T12:20:35.419Z",
      "verifiedAt": null,
      "nextCheckAt": "2026-09-20T18:35:07.519Z"
    },
    "businessVerified": false,
    "commercialStatus": "free",
    "agentStatus": "none",
    "paidProfile": false,
    "freshnessStatus": "current",
    "media": {
      "logo": "https://lyfjabokin.lyfja.is/skin/basic9k/i/sitelogo.png?x",
      "explicitLogo": "https://lyfjabokin.lyfja.is/skin/basic9k/i/sitelogo.png?x",
      "favicon": "https://www.lyfja.is/favicon.ico",
      "fallback": "https://www.lyfja.is/favicon.ico"
    },
    "scores": {
      "dataConfidence": 79,
      "quality": 79,
      "verification": 0
    },
    "qualityScore": 79,
    "urls": {
      "directory": "https://directory.websdocs.com/business/lyfja",
      "json": "https://directory.websdocs.com/business/lyfja.json",
      "website": "https://www.lyfja.is/",
      "gateway": null
    },
    "publishedAt": "2026-08-11T17:07:25.947Z",
    "updatedAt": "2026-09-20T12:20:35.419Z",
    "organizationType": "organization",
    "language": {
      "primary": "is",
      "supported": [
        "is"
      ],
      "currencies": []
    },
    "categories": [
      {
        "slug": "other-businesses",
        "name": "Other Businesses & Services",
        "primary": true,
        "confidenceScore": 35
      }
    ],
    "services": [],
    "products": [],
    "agentCapabilities": [],
    "contacts": [
      {
        "type": "phone",
        "label": "Public phone",
        "value": "5.000-10.000",
        "url": null,
        "platform": "phone",
        "primary": true,
        "verificationStatus": "public_source"
      }
    ],
    "serviceAreas": [
      {
        "type": "country",
        "countryCode": "IS",
        "region": "",
        "city": "",
        "postalCode": "",
        "radiusKm": null,
        "description": "Iceland",
        "primary": true
      }
    ],
    "sources": [
      {
        "type": "website",
        "url": "https://www.lyfja.is/",
        "title": "Lyfja | 41 apótek og útibú um land allt",
        "primary": true,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/verslun/tilbod",
        "title": "Tilboð | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/verslun/hudin",
        "title": "Húðvörur | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/verslun/nytt",
        "title": "Nýjar vörur | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/minar-sidur",
        "title": "Innskráning | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/lyfjabokin",
        "title": "Lyfjabókin | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/voerumerki",
        "title": "Vörumerki | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/karfa",
        "title": "Karfa | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-09-08T17:20:38.344Z"
      },
      {
        "type": "website",
        "url": "https://lyfjabokin.lyfja.is/",
        "title": "Leitaðu í Lyfjabókinni | Lyfjabókin",
        "primary": false,
        "lastObservedAt": "2026-08-30T19:19:17.714Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/thjonusta",
        "title": "Þjónusta | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-08-30T19:19:17.714Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/um-lyfju",
        "title": "Um Lyfju | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-08-30T19:19:17.714Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/fraedsla",
        "title": "Fræðsla | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-08-30T19:19:17.714Z"
      },
      {
        "type": "website",
        "url": "https://www.lyfja.is/verslun",
        "title": "Verslun | Lyfja",
        "primary": false,
        "lastObservedAt": "2026-08-30T19:19:17.714Z"
      }
    ],
    "timestamps": {
      "firstDiscoveredAt": "2026-08-11T17:07:12.370Z",
      "lastCrawledAt": "2026-09-08T17:20:51.657Z",
      "lastVerifiedAt": null,
      "publishedAt": "2026-08-11T17:07:25.947Z",
      "updatedAt": "2026-09-20T12:20:35.419Z"
    },
    "gatewayDiscovery": {
      "status": "unmapped",
      "activeAgent": false,
      "urls": {},
      "capabilities": {
        "ask": false,
        "checkout": false
      },
      "checkedAt": null
    },
    "quoteRequest": {
      "available": false,
      "endpoint": null
    }
  },
  "canonicalUrl": "https://directory.websdocs.com/business/lyfja",
  "generatedAt": "2026-09-21T23:06:37.512Z"
}