{
  "ok": true,
  "listing": {
    "id": "lst_01KZZ3J1PDAP7FRWRQTTCTH6RC",
    "slug": "peace-pledge-union",
    "businessName": "Peace Pledge Union",
    "legalName": "",
    "description": {
      "short": "Military Spending & Recruitment About Campaigns Support for Local Campaigns Education General Primary Secondary FE/HE Militarising Young People Parents, Carers & Educators University Students Remembrance Leicester Schools Peace Project Shop Events Newsletter Back to top Join Us Donate No to Military Conscription - Sign the Petition! Thank you to everyone who wore a white poppy on Remembrance Day Ten reasons why the UK should not increase military spending Pacifist, not passive - Sign the peace pledge and join the PPU Education for peace - Explore our resources 1 2 3 4 5 \"War is a crime against humanity. I renounce war, and am therefore determined not to support any kind of war.",
      "full": "Military Spending & Recruitment About Campaigns Support for Local Campaigns Education General Primary Secondary FE/HE Militarising Young People Parents, Carers & Educators University Students Remembrance Leicester Schools Peace Project Shop Events Newsletter Back to top Join Us Donate No to Military Conscription - Sign the Petition! Thank you to everyone who wore a white poppy on Remembrance Day Ten reasons why the UK should not increase military spending Pacifist, not passive - Sign the peace pledge and join the PPU Education for peace - Explore our resources 1 2 3 4 5 \"War is a crime against humanity. I renounce war, and am therefore determined not to support any kind of war."
    },
    "industry": "",
    "website": "http://www.ppu.org.uk/",
    "rootDomain": "ppu.org.uk",
    "listingOrigin": "discovered",
    "entityType": "business",
    "entitySubtype": "commercial_organization",
    "entityClassification": {
      "type": "business",
      "subtype": "commercial_organization",
      "confidenceScore": 73,
      "classifiedAt": "2026-09-10T12:37:02.132Z",
      "government": null
    },
    "placementType": "country",
    "location": {
      "placementType": "country",
      "countryCode": "GB",
      "countryName": "United Kingdom",
      "flag": "🇬🇧",
      "region": "",
      "city": "",
      "mode": "online"
    },
    "primaryCategory": null,
    "claimStatus": "unclaimed",
    "verificationStatus": "unverified",
    "verified": false,
    "businessVerification": {
      "applicable": true,
      "status": "pending",
      "level": "none",
      "label": "Not Registry Verified",
      "badgeColor": "neutral",
      "countsAsVerified": false,
      "authority": null,
      "registryId": null,
      "matchScore": 0,
      "authorityCode": null,
      "lei": null,
      "jurisdiction": null,
      "registeredLegalName": null,
      "registryStatus": null,
      "registryUrl": null,
      "checkedAt": null,
      "verifiedAt": null,
      "nextCheckAt": null
    },
    "businessVerified": false,
    "commercialStatus": "free",
    "agentStatus": "active",
    "paidProfile": false,
    "freshnessStatus": "current",
    "media": {
      "logo": "https://www.ppu.org.uk/sites/default/files/PPU_Logo.png",
      "explicitLogo": "https://www.ppu.org.uk/sites/default/files/PPU_Logo.png",
      "favicon": "https://www.ppu.org.uk/sites/default/files/favicon.png",
      "fallback": "http://www.ppu.org.uk/favicon.ico"
    },
    "scores": {
      "dataConfidence": 82,
      "quality": 85,
      "verification": 0
    },
    "qualityScore": 85,
    "urls": {
      "directory": "https://directory.websdocs.com/business/peace-pledge-union",
      "json": "https://directory.websdocs.com/business/peace-pledge-union.json",
      "website": "http://www.ppu.org.uk/",
      "gateway": null
    },
    "publishedAt": "2026-08-14T03:02:58.202Z",
    "updatedAt": "2026-09-10T12:37:02.316Z",
    "organizationType": "organization",
    "language": {
      "primary": "en",
      "supported": [
        "en"
      ],
      "currencies": []
    },
    "categories": [
      {
        "slug": "education-training",
        "name": "Education & Training",
        "primary": true,
        "confidenceScore": 63
      }
    ],
    "services": [],
    "products": [],
    "agentCapabilities": [
      {
        "key": "booking",
        "name": "Online booking",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.facebook.com//peacepledgeunion",
        "method": "GET",
        "authenticationRequired": false
      },
      {
        "key": "checkout",
        "name": "Online checkout",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://shop.ppu.org.uk/cart",
        "method": "GET",
        "authenticationRequired": false
      },
      {
        "key": "support",
        "name": "Online support",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.ppu.org.uk/remembrance/support-white-poppy-campaign",
        "method": "GET",
        "authenticationRequired": false
      }
    ],
    "contacts": [
      {
        "type": "email",
        "label": "Public email",
        "value": "mail@ppu.org.uk",
        "url": "https://mailto:mail@ppu.org.uk/",
        "platform": "email",
        "primary": true,
        "verificationStatus": "public_source"
      },
      {
        "type": "phone",
        "label": "Public phone",
        "value": "020 7424 9444",
        "url": null,
        "platform": "phone",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/peacepledgeunion",
        "url": "https://www.facebook.com/peacepledgeunion",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/100-poppies",
        "url": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/100-poppies",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/poppies-5-pack",
        "url": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/poppies-5-pack",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/poppies-25-pack",
        "url": "https://www.facebook.com/sharer.php?u=https://shop.ppu.org.uk/products/poppies-25-pack",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "instagram",
        "value": "http://www.instagram.com/peacepledgeunion",
        "url": "http://www.instagram.com/peacepledgeunion",
        "platform": "instagram",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "instagram",
        "value": "https://www.instagram.com/peacepledgeunion",
        "url": "https://www.instagram.com/peacepledgeunion",
        "platform": "instagram",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "http://www.twitter.com/PPUtoday",
        "url": "http://www.twitter.com/PPUtoday",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "https://twitter.com/PPUtoday?lang=en",
        "url": "https://twitter.com/PPUtoday?lang=en",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "https://twitter.com/share?text=White%20Poppies%20Display%20Box%20of%20100&url=https://shop.ppu.org.uk/products/100-poppies",
        "url": "https://twitter.com/share?text=White%20Poppies%20Display%20Box%20of%20100&url=https://shop.ppu.org.uk/products/100-poppies",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "https://twitter.com/share?text=White%20Poppies%205%20Pack&url=https://shop.ppu.org.uk/products/poppies-5-pack",
        "url": "https://twitter.com/share?text=White%20Poppies%205%20Pack&url=https://shop.ppu.org.uk/products/poppies-5-pack",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "https://twitter.com/share?text=White%20Poppies%2025%20pack&url=https://shop.ppu.org.uk/products/poppies-25-pack",
        "url": "https://twitter.com/share?text=White%20Poppies%2025%20pack&url=https://shop.ppu.org.uk/products/poppies-25-pack",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      }
    ],
    "serviceAreas": [
      {
        "type": "country",
        "countryCode": "GB",
        "region": "",
        "city": "",
        "postalCode": "",
        "radiusKm": null,
        "description": "United Kingdom",
        "primary": true
      }
    ],
    "sources": [
      {
        "type": "website",
        "url": "https://shop.ppu.org.uk/products/poppies-25-pack",
        "title": "White Poppies 25 pack – Peace Pledge Union",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      },
      {
        "type": "website",
        "url": "https://shop.ppu.org.uk/products/poppies-5-pack",
        "title": "White Poppies 5 Pack – Peace Pledge Union",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      },
      {
        "type": "website",
        "url": "https://shop.ppu.org.uk/products/100-poppies",
        "title": "White Poppies Display Box of 100 – Peace Pledge Union",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      },
      {
        "type": "website",
        "url": "https://shop.ppu.org.uk/",
        "title": "Peace Pledge Union Shop",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      },
      {
        "type": "website",
        "url": "https://www.ppu.org.uk/about-us",
        "title": "About Us | Peace Pledge Union",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      },
      {
        "type": "website",
        "url": "https://www.ppu.org.uk/",
        "title": "Peace Pledge Union |",
        "primary": false,
        "lastObservedAt": "2026-09-02T10:37:56.707Z"
      }
    ],
    "timestamps": {
      "firstDiscoveredAt": "2026-08-14T03:02:43.516Z",
      "lastCrawledAt": "2026-09-10T12:37:02.316Z",
      "lastVerifiedAt": null,
      "publishedAt": "2026-08-14T03:02:58.202Z",
      "updatedAt": "2026-09-10T12:37:02.316Z"
    },
    "gatewayDiscovery": {
      "status": "unmapped",
      "activeAgent": false,
      "urls": {},
      "capabilities": {
        "ask": false,
        "checkout": false
      },
      "checkedAt": null
    },
    "quoteRequest": {
      "available": false,
      "endpoint": null
    }
  },
  "canonicalUrl": "https://directory.websdocs.com/business/peace-pledge-union",
  "generatedAt": "2026-09-21T21:38:40.416Z"
}