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• Search engine optimization (primary)
• Marketing & Creative

Products

• Empire — <p>Empire is a powerful Shopify theme built for merchants managing <strong>large catalogs and high-volume sales</strong>. Designed with scalability at its core, it gives you the tools to organize thousands of products while maintaining a fast and intuitive shopping experience.</p> <p>With advanced collection filtering, robust navigation, and a marketplace-inspired layout, Empire helps customers quickly find what they’re looking for. Its structure is optimized for stores with extensive inventories, making it easier to manage complexity without sacrificing usability.</p> <p>Empire also supports promotional content, featured collections, and dynamic merchandising, allowing you to highlight key products and drive conversions across your storefront.</p> <p>Engineered for performance, it ensures fast load times and smooth browsing, even for stores with large inventories and heavy traffic.</p> <!-- more --> <h3>Best for</h3> <p>Large catalogs, dropshipping stores, marketplaces, high-volume ecommerce</p> <h3>Key benefits</h3> <ul> <li>Manage and scale large product catalogs efficiently</li> <li>Improve product discovery with advanced filtering and navigation</li> <li>Support high traffic and high-volume sales</li> <li>Balance performance with complex storefront needs</li> </ul><h5>Marketplace-inspired theme optimized for large product catalogs</h5> <blockquote>When you try <strong>Empire</strong>, you also get access to all the other presets under the same theme family (<strong>Empire</strong>, <strong>Depot</strong>, <strong>Forma</strong>, and <strong>Circuit</strong>). This gives you the freedom to explore different looks and switch between them whenever you like.</blockquote> <h5>Colossal capacity</h5> <p>Command over any catalog with robust features for product discovery, comparison, and conversion.</p> <h5>Above-average order value</h5> <p>Get more out of every order with powerful tools for merchandising, upselling, and cross-selling products.</p> <h5>Industry acrobat</h5> <p>Adaptable, agile, and packed with app-level functionality, Empire is perfect for your brand and business model.</p> <details> <summary><span class="headline">Features</span> <span class="sub-headline">Learn more about the features this theme has to offer.</span></summary> <div class="indent-content grid"> <div> <h5>Optimized for large catalogs</h5> <p>Empire is specially built for high-volume online stores with a large number of products and collections.</p> </div> <div> <h5>Live search</h5> <p>Empire's advanced live search lets you show search results and quick links for products and store pages.</p> </div> <div> <h5>Homepage menu lists</h5> <p>Display menu lists on your store's homepage to let customers easily navigate large catalogs.</p> </div> <div> <h5>Advanced product filtering</h5> <p>Allow customers to filter products by type, and sort by best sellers and price on collection pages.</p> </div> <div> <h5>Quick buy</h5> <p>Allow customers to quickly and easily add items to their cart without leaving the collections page.</p> </div> <div> <h5>Customizable promotion tiles</h5> <p>Promote sales, discounts, and featured products on your homepage with special promotional tiles.</p> </div> <div> <h5>New: Instagram-inspired shoppable images</h5> <p>Showcase your products using shoppable images with up to five quick shop hotspots.</p> </div> <div> <h5>New: Unique variant management</h5> <p>Control product variant selection with more options and define how your customers interact with product forms.</p> </div> </div> <div class="indent-content"> <h6>All of our Shopify themes come with the following features</h6> <div class="grid"> <ul> <li>Free customer support</li> <li>Free theme updates</li> <li>Mobile-friendly design</li> <li>Customizable layout</li> <li>Built-in styles and color palettes</li> </ul> <ul> <li>Modular design</li> <li>Integrated social feeds</li> <li>Social media icons</li> <li>Search engine optimization</li> <li>Drop-down navigation support</l
• Grid — <p>Grid is a visually dynamic Shopify theme built for brands that rely on <strong>imagery, texture, and visual storytelling</strong> to drive engagement. Designed around a modular grid layout, it transforms your storefront into a browsable, content-rich experience.</p> <p>Perfect for brands with strong visual assets, Grid allows you to showcase products, collections, and promotions in a way that feels <strong>intuitive, immersive, and highly engaging</strong>. Customers can explore your store naturally, discovering products as they move through your content.</p> <p>With flexible layout options and customizable sections, Grid adapts to your brand’s aesthetic while maintaining a cohesive structure. It’s ideal for merchants who want their storefront to feel more like a curated gallery than a traditional catalog.</p> <p>Optimized for performance and mobile browsing, Grid ensures your visuals look sharp and load efficiently on any device.</p> <!-- more --> <h3>Best for</h3> <p>Fashion, art, lifestyle brands, visually driven catalogs</p> <h3>Key benefits</h3> <ul> <li>Create a visually immersive shopping experience</li> <li>Encourage product discovery through grid-based layouts</li> <li>Showcase collections and content seamlessly</li> <li>Deliver fast, responsive performance across devices</li> </ul> <h5>A flexible Shopify theme with a bright, modern appeal</h5> <blockquote>When you try <strong>Grid</strong>, you also get access to all the other styles under the same theme family (<strong>Grid</strong>, <strong>Knoll</strong>, <strong>Ember</strong>, and <strong>Flora</strong>). This gives you the freedom to explore different looks and switch between them whenever you like.</blockquote> <h5>Modern masonry layout</h5> <p>Draw your customers in with this inviting theme, which features a unique masonry grid design for showcasing products, videos, and more.</p> <h5>Multi-column menu + quick shop</h5> <p>Help your customers find exactly what they want and checkout in a flash with Grid’s powerful navigation.</p> <h5>Unique, striking layouts</h5> <p>Showcase your store content in a powerful way with Grid's various templates for blogs, product pages, and more.</p> <details> <summary><span class="headline">Features</span><span class="sub-headline">Learn more about the features this theme has to offer.</span></summary> <div class="indent-content grid"> <div> <h5>Optimized for large catalogs</h5> <p>Grid is specially built for online stores with a large number of products and collections.</p> </div> <div> <h5>Unique masonry grid</h5> <p>Grid’s distinctive masonry-style layout lets you elegantly showcase products, videos, and more.</p> </div> <div> <h5>Multi-column menu</h5> <p>Feature product images in a large, multi-column drop-down menu.</p> </div> <div> <h5>Quick shop</h5> <p>Get customers to the checkout faster with a streamlined add-to-cart popup.</p> </div> <div> <h5>Masonry and standard layouts</h5> <p>Feature multiple products, posts, or promotions in both masonry and standard layouts.</p> </div> <div> <h5>Multiple product page layouts</h5> <p>Choose from multiple product page layouts to create the best shopping experience for your customers.</p> </div> </div> <div class="indent-content"> <h6>All of our Shopify themes come with the following features</h6> <div class="grid"> <ul> <li>Free customer support</li> <li>Free theme updates</li> <li>Mobile-friendly design</li> <li>Customizable layout</li> <li>Built-in styles and color palettes</li> </ul> <ul> <li>Modular design</li> <li>Integrated social feeds</li> <li>Social media icons</li> <li>Search engine optimization</li> <li>Drop-down navigation support</li> </ul> </div> <br> <div style="margin: 0;"><a class="button-primary" style="text-decoration: none; color: #fff; font-size: var(--font-size-button-large);" href="https://support.pixelunion.net/hc/en-us/articles/4417273409043">View Themes Comparison Chart</a></div> </div> </details> <details> <summary><span class="headline">Merchant Sho
• Shopify Theme
• Startup — <p>Startup is a streamlined Shopify theme built for brands that want to <strong>launch quickly and sell with focus</strong>. Ideal for single-product stores or tightly curated catalogs, Startup removes complexity and puts your product front and center.</p> <p>With a conversion-first layout, Startup helps you communicate value instantly through <strong>clear messaging, strong visuals, and simplified navigation</strong>. Every section is designed to guide customers toward action, making it easier to turn visitors into buyers.</p> <p>Whether you're testing a new product, running a direct-to-consumer brand, or building a landing-page-style storefront, Startup gives you the flexibility to move fast without sacrificing quality.</p> <p>Lightweight and mobile-optimized, it delivers a smooth shopping experience across devices, helping you capture demand wherever your customers are.</p> <!-- more --> <h3>Best for</h3> <p>Single-product brands, DTC startups, small catalogs, product launches</p> <h3>Key benefits</h3> <ul> <li>Launch quickly with a focused, conversion-driven layout</li> <li>Highlight a single product or small catalog effectively</li> <li>Simplify the buying journey to increase conversions</li> <li>Optimize for mobile-first shopping behavior</li> </ul><h5>The perfect Shopify theme for Direct-to-Consumer merchants with small catalogs.</h5> <blockquote>When you try <strong>Startup</strong>, you also get access to all the other styles under the same theme family (<strong>Startup</strong>, <strong>Travel</strong>, <strong>Duvet</strong>, and <strong>Comfort</strong>). This gives you the freedom to explore different looks and switch between them whenever you like.</blockquote> <h5>Highlight customer reviews</h5> <p>Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.</p> <h5>Makes small catalogs shine</h5> <p>Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.</p> <h5>Perfect for direct-to-consumer</h5> <p>With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.</p> <details> <summary><span class="headline">Features</span><span class="sub-headline">Learn more about the features this theme has to offer.</span></summary> <div class="indent-content grid"> <div> <h5>Optimized for small catalogs</h5> <p>Startup is built for single-product and small-catalog stores, with the ability to scale as your business grows.</p> </div> <div> <h5>Multi-column menu</h5> <p>Allow customers to navigate your store with a large, multi-column drop-down menu.</p> </div> <div> <h5>Optimized for large images</h5> <p>Show off your products with high-resolution product imagery throughout your store.</p> </div> <div> <h5>Multiple content widths</h5> <p>Container width options give you the best fit and frame for your content.</p> </div> <div> <h5>Multiple product page layouts</h5> <p>Choose from multiple product page layouts to create the best shopping experience for your customers.</p> </div> <div> <h5>Customizable icon and text tiles</h5> <p>Highlight product features, company values, and more with custom icons and text.</p> </div> </div> <div class="indent-content"> <h6>All of our Shopify themes come with the following features</h6> <div class="grid"> <ul> <li>Free customer support</li> <li>Free theme updates</li> <li>Mobile-friendly design</li> <li>Customizable layout</li> <li>Built-in styles and color palettes</li> </ul> <ul> <li>Modular design</li> <li>Integrated social feeds</li> <li>Social media icons</li> <li>Search engine optimization</li> <li>Drop-down navigation support</li> </ul> </div> <br> <div style="margin: 0;"><a class="button-primary" style="text-decoration: none; color: #fff; font-size: var(--font-size-button-large);" href="https://support.pixelunion.net/hc/en-us/articles/4417273409043">View Themes Comparison Chart</a></div> <
• Tailor — <p>Tailor is a modern Shopify theme designed for <strong>apparel brands and visually driven storytelling</strong>. It combines flexible layouts with strong visual merchandising tools to help you present collections in a compelling and cohesive way.</p> <p>Built for fashion and lifestyle brands, Tailor enables you to highlight products through <strong>lookbooks, styled imagery, and curated sections</strong> that guide customers through your catalog. Its structure supports both storytelling and product discovery, creating a balanced shopping experience.</p> <p>With customizable sections and a focus on brand presentation, Tailor allows you to adapt your storefront to seasonal collections, campaigns, and evolving product lines.</p> <p>Optimized for mobile and performance, it ensures your store looks polished and loads efficiently across all devices.</p> <!-- more --> <h3>Best for</h3> <p>Apparel brands, fashion, lifestyle, collection-driven stores</p> <h3>Key benefits</h3> <ul> <li>Showcase collections with strong visual storytelling</li> <li>Support lookbooks and styled merchandising</li> <li>Adapt layouts for campaigns and seasonal drops</li> <li>Deliver a polished, mobile-optimized experience</li> </ul><h5>Tailor-made for fashion brands with a story to tell</h5> <p> Tailor is for Shopify merchants who want to grow their online revenue through smart merchandising. With native upsell and cross-sell features, product recommendation grids, and flexible cart experiences, Tailor helps businesses increase order value while maintaining a clean, conversion-friendly design.</p> <blockquote>When you try <strong>Tailor</strong>, you also get access to all the other styles under the same theme family (<strong>Tailor</strong>, <strong>Lycra</strong>, and <strong>Nylon</strong>). This gives you the freedom to explore different looks and switch between them whenever you like.</blockquote> <h5>Built for fashion merchants</h5> <p>Shoppable images and cart cross-sell transform your shop into a personal stylist and apparel shop essentials like a size chart are built-in.</p> <h5>Make browsing enjoyable</h5> <p>Customizable product labels, quick add-to-cart, and color swatches on product cards make browsing your catalogue easy and enjoyable.<br></p> <h5>Unlimited growth</h5> <p>Expand your catalog without compromising your customer experience with mega menus, live search, and extensive collections capabilities.</p> <details open=""> <summary><span class="headline">Features</span> <span class="sub-headline">Learn more about the features this theme has to offer.</span></summary> <div class="indent-content grid"> <div> <h5>Beautiful and engaging promotions</h5> <p>Capture shoppers’ attention and motivate them to explore your product catalogue further with shop the look images and grid-style promotion layouts.</p> </div> <div> <h5>Customizable product labels</h5> <p>With custom meta fields, surface product details and information throughout the browsing experience.</p> </div> <div> <h5>Configurable product pages</h5> <p>Display your products in the way that suits them best using flexible product page templates.</p> </div> <div> <h5>Cart recommendations</h5> <p>Increase average order value by giving shoppers recommendations for items that can be styled with the ones in their cart.</p> </div> </div> <div class="indent-content"> <h6>All of our Shopify themes come with the following features</h6> <div class="grid"> <ul> <li>Free customer support</li> <li>Free theme updates</li> <li>Mobile-friendly design</li> <li>Customizable layout</li> <li>Built-in styles and color palettes</li> </ul> <ul> <li>Modular design</li> <li>Integrated social feeds</li> <li>Social media icons</li> <li>Search engine optimization</li> <li>Drop-down navigation support</li> </ul> </div> <br> <div style="margin: 0;"><a class="button-primary" style="text-decoration: none; color: #fff; font-size: var(--font-size-button-large);" href="https://support.pixelunion.net/hc/en-us/articles/4417

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Public source evidence

• Pixel Union - Premium Shopify Themes
• Shopify Theme - Tailor — Pixel Union
• Startup — Pixel Union
• Grid — Pixel Union
• Empire — Pixel Union
• Services — Pixel Union
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