{
  "ok": true,
  "listing": {
    "id": "lst_01M3XNHJN9D18MFWRK4N6GETH7",
    "slug": "truly-beauty",
    "businessName": "Truly Beauty",
    "legalName": "",
    "description": {
      "short": "Not your average clean beauty - Vegan ingredients combined with high end actives for long lasting, real results. We use the best of fresh, nutritious, plant-based ingredients in their range of serums, scrubs, cleansers and more.",
      "full": "Not your average clean beauty - Vegan ingredients combined with high end actives for long lasting, real results. We use the best of fresh, nutritious, plant-based ingredients in their range of serums, scrubs, cleansers and more."
    },
    "industry": "Vegan. High Performance. Cruelty Free. Clean Beauty.",
    "website": "https://trulybeauty.com/",
    "rootDomain": "trulybeauty.com",
    "listingOrigin": "discovered",
    "entityType": "business",
    "entitySubtype": "commercial_organization",
    "entityClassification": {
      "type": "business",
      "subtype": "commercial_organization",
      "confidenceScore": 79,
      "classifiedAt": "2026-10-02T06:41:34.816Z",
      "government": null
    },
    "placementType": "global",
    "location": {
      "placementType": "global",
      "countryCode": "",
      "countryName": "Global",
      "flag": "",
      "region": "",
      "city": "",
      "mode": "online"
    },
    "primaryCategory": null,
    "claimStatus": "unclaimed",
    "verificationStatus": "unverified",
    "verified": false,
    "businessVerification": {
      "applicable": true,
      "status": "pending",
      "level": "none",
      "label": "Not Registry Verified",
      "badgeColor": "neutral",
      "countsAsVerified": false,
      "authority": null,
      "registryId": null,
      "matchScore": 0,
      "authorityCode": null,
      "lei": null,
      "jurisdiction": null,
      "registeredLegalName": null,
      "registryStatus": null,
      "registryUrl": null,
      "checkedAt": null,
      "verifiedAt": null,
      "nextCheckAt": null
    },
    "businessVerified": false,
    "commercialStatus": "free",
    "agentStatus": "active",
    "paidProfile": false,
    "freshnessStatus": "current",
    "media": {
      "logo": "https://www.trulybeauty.com/cdn/shop/files/favicon-32x32.png?crop=center&height=32&v=1678455679&width=32",
      "explicitLogo": null,
      "favicon": "https://www.trulybeauty.com/cdn/shop/files/favicon-32x32.png?crop=center&height=32&v=1678455679&width=32",
      "fallback": "https://trulybeauty.com/favicon.ico"
    },
    "scores": {
      "dataConfidence": 89,
      "quality": 95,
      "verification": 0
    },
    "qualityScore": 95,
    "urls": {
      "directory": "https://directory.websdocs.com/business/truly-beauty",
      "json": "https://directory.websdocs.com/business/truly-beauty.json",
      "website": "https://trulybeauty.com/",
      "gateway": null
    },
    "publishedAt": "2026-10-02T06:41:35.547Z",
    "updatedAt": "2026-10-02T06:41:43.388Z",
    "organizationType": "organization",
    "language": {
      "primary": "en",
      "supported": [
        "en"
      ],
      "currencies": []
    },
    "categories": [
      {
        "slug": "beauty-wellness",
        "name": "Beauty & Wellness",
        "primary": true,
        "confidenceScore": 79
      }
    ],
    "services": [],
    "products": [
      {
        "slug": "body-brightening-set",
        "name": "Body Brightening Set",
        "description": "A set of bestselling, ultra-viral products that visibly brighten your entire body. Formulated with powerful brightening actives, each product works together to reduce dark spots, even skin tone, and provide a smooth surface to look instantly luminous and lit from within.",
        "productUrl": "https://www.trulybeauty.com/products/body-brightening-set",
        "pricingUrl": null,
        "sku": "2585976",
        "brand": "Truly Beauty",
        "priceText": null,
        "availabilityStatus": "available"
      },
      {
        "slug": "lipo-torch-cellulite-serum",
        "name": "Lipo Torch Cellulite Serum",
        "description": "Firm. Smooth. Give your body a targeted tone-up with this clinically proven serum. Powered by Caffeine and Forskolin, it helps reduce the appearance of cellulite & fatty skin for a firmer, more toned-looking body. 96% of users said their skin looked less dimpled after a month of using this serum.",
        "productUrl": "https://www.trulybeauty.com/products/lipo-torch-cellulite-serum",
        "pricingUrl": null,
        "sku": "TRF159N",
        "brand": "Truly Beauty",
        "priceText": null,
        "availabilityStatus": "available"
      },
      {
        "slug": "soft-serve-after-shave-oil",
        "name": "Soft Serve After Shave Oil",
        "description": "Our viral, cult-fave after shave oil visibly brightens, soothes razor burn, and smooths away shaving bumps while delivering silky hydration for that ultra-sleek finish.",
        "productUrl": "https://www.trulybeauty.com/products/soft-serve-after-shave-oil",
        "pricingUrl": null,
        "sku": "TRF115N",
        "brand": "Truly Beauty",
        "priceText": null,
        "availabilityStatus": "available"
      },
      {
        "slug": "unicorn-fruit-skin-brightening-and-smoothing-deodorant",
        "name": "Unicorn Fruit Skin Brightening and Smoothing Deodorant",
        "description": "A clean, aluminum-free deodorant that brightens dark underarms, smooths bumps, and combats odor. Powered by mandelic acid and niacinamide to leave your underarms beautifully bright and silky smooth. Infused with our famous Unicorn Fruit scent—a dreamy confection of cotton candy & raspberry.",
        "productUrl": "https://www.trulybeauty.com/products/skin-brightening-deodorant",
        "pricingUrl": null,
        "sku": "TRF406W",
        "brand": "Truly Beauty",
        "priceText": null,
        "availabilityStatus": "available"
      }
    ],
    "agentCapabilities": [
      {
        "key": "booking",
        "name": "Online booking",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.facebook.com/trulybeautyofficial",
        "method": "GET",
        "authenticationRequired": false
      },
      {
        "key": "checkout",
        "name": "Online checkout",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.trulybeauty.com/cart",
        "method": "GET",
        "authenticationRequired": false
      },
      {
        "key": "support",
        "name": "Online support",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.snapchat.com/add/trulybeauty1",
        "method": "GET",
        "authenticationRequired": false
      }
    ],
    "contacts": [
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/trulybeautyofficial",
        "url": "https://www.facebook.com/trulybeautyofficial",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "instagram",
        "value": "https://www.instagram.com/trulybeauty",
        "url": "https://www.instagram.com/trulybeauty",
        "platform": "instagram",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "tiktok",
        "value": "https://www.tiktok.com/@trulybeauty",
        "url": "https://www.tiktok.com/@trulybeauty",
        "platform": "tiktok",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "twitter",
        "value": "https://twitter.com/truly_beauty_",
        "url": "https://twitter.com/truly_beauty_",
        "platform": "twitter",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "youtube",
        "value": "https://www.youtube.com/channel/UCKEW0ZRDVYfSHnD5UlwMrvA",
        "url": "https://www.youtube.com/channel/UCKEW0ZRDVYfSHnD5UlwMrvA",
        "platform": "youtube",
        "primary": false,
        "verificationStatus": "public_source"
      }
    ],
    "serviceAreas": [],
    "sources": [
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/products/lipo-torch-cellulite-serum",
        "title": "Lipo Torch Cellulite Serum With Caffeine + Forskolin",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/products/skin-brightening-deodorant",
        "title": "Unicorn Fruit Skin Brightening and Smoothing Deodorant",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/products/soft-serve-after-shave-oil",
        "title": "Soft Serve After Shave Oil for Ingrown Hairs | Truly Beauty",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/pages/contact",
        "title": "Contact Us",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/pages/about-us",
        "title": "About Us",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/products/body-brightening-set",
        "title": "Body Brightening Set",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      },
      {
        "type": "website",
        "url": "https://www.trulybeauty.com/",
        "title": "Truly - Vegan. High Performance. Cruelty Free. Clean Beauty.",
        "primary": false,
        "lastObservedAt": "2026-10-02T06:41:24.457Z"
      }
    ],
    "timestamps": {
      "firstDiscoveredAt": "2026-10-02T06:41:24.457Z",
      "lastCrawledAt": "2026-10-02T06:41:35.547Z",
      "lastVerifiedAt": null,
      "publishedAt": "2026-10-02T06:41:35.547Z",
      "updatedAt": "2026-10-02T06:41:43.388Z"
    },
    "gatewayDiscovery": {
      "status": "unmapped",
      "activeAgent": false,
      "urls": {},
      "capabilities": {
        "ask": false,
        "checkout": false
      },
      "checkedAt": null
    },
    "quoteRequest": {
      "available": false,
      "endpoint": null
    }
  },
  "canonicalUrl": "https://directory.websdocs.com/business/truly-beauty",
  "generatedAt": "2026-10-03T03:10:36.518Z"
}