{
  "ok": true,
  "listing": {
    "id": "lst_01M32QV495263FQDA0MQ669ETK",
    "slug": "zuru-toys",
    "businessName": "ZURU Toys",
    "legalName": "",
    "description": {
      "short": "Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.",
      "full": "Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios."
    },
    "industry": "Reimagining Play, Every Day.",
    "website": "https://zurutoys.com/",
    "rootDomain": "zurutoys.com",
    "listingOrigin": "discovered",
    "entityType": "business",
    "entitySubtype": "commercial_organization",
    "entityClassification": {
      "type": "business",
      "subtype": "commercial_organization",
      "confidenceScore": 73,
      "classifiedAt": "2026-09-21T19:42:15.069Z",
      "government": null
    },
    "placementType": "global",
    "location": {
      "placementType": "global",
      "countryCode": "",
      "countryName": "Global",
      "flag": "",
      "region": "",
      "city": "",
      "mode": "online"
    },
    "primaryCategory": null,
    "claimStatus": "unclaimed",
    "verificationStatus": "unverified",
    "verified": false,
    "businessVerification": {
      "applicable": true,
      "status": "pending",
      "level": "none",
      "label": "Not Registry Verified",
      "badgeColor": "neutral",
      "countsAsVerified": false,
      "authority": null,
      "registryId": null,
      "matchScore": 0,
      "authorityCode": null,
      "lei": null,
      "jurisdiction": null,
      "registeredLegalName": null,
      "registryStatus": null,
      "registryUrl": null,
      "checkedAt": null,
      "verifiedAt": null,
      "nextCheckAt": null
    },
    "businessVerified": false,
    "commercialStatus": "free",
    "agentStatus": "active",
    "paidProfile": false,
    "freshnessStatus": "current",
    "media": {
      "logo": "https://zurutoys.com/favicon.ico",
      "explicitLogo": null,
      "favicon": null,
      "fallback": "https://zurutoys.com/favicon.ico"
    },
    "scores": {
      "dataConfidence": 80,
      "quality": 80,
      "verification": 0
    },
    "qualityScore": 80,
    "urls": {
      "directory": "https://directory.websdocs.com/business/zuru-toys",
      "json": "https://directory.websdocs.com/business/zuru-toys.json",
      "website": "https://zurutoys.com/",
      "gateway": null
    },
    "publishedAt": "2026-09-21T19:42:16.038Z",
    "updatedAt": "2026-09-21T19:42:25.013Z",
    "organizationType": "organization",
    "language": {
      "primary": "en",
      "supported": [
        "en"
      ],
      "currencies": []
    },
    "categories": [
      {
        "slug": "media-entertainment",
        "name": "Media & Entertainment",
        "primary": true,
        "confidenceScore": 59
      }
    ],
    "services": [],
    "products": [],
    "agentCapabilities": [
      {
        "key": "booking",
        "name": "Online booking",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://www.facebook.com/ZURUToys/",
        "method": "GET",
        "authenticationRequired": false
      },
      {
        "key": "support",
        "name": "Online support",
        "description": "Detected from public website navigation or discovery metadata.",
        "protocol": "http",
        "actionUrl": "https://zurutoys.com/contact",
        "method": "GET",
        "authenticationRequired": false
      }
    ],
    "contacts": [
      {
        "type": "phone",
        "label": "Public phone",
        "value": "25.08.2022",
        "url": null,
        "platform": "phone",
        "primary": true,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "facebook",
        "value": "https://www.facebook.com/ZURUToys/",
        "url": "https://www.facebook.com/ZURUToys/",
        "platform": "facebook",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "instagram",
        "value": "https://instagram.com/lifeatzuru",
        "url": "https://instagram.com/lifeatzuru",
        "platform": "instagram",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "instagram",
        "value": "https://www.instagram.com/zuru.toys/",
        "url": "https://www.instagram.com/zuru.toys/",
        "platform": "instagram",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "linkedin",
        "value": "https://www.linkedin.com/company/zuru/",
        "url": "https://www.linkedin.com/company/zuru/",
        "platform": "linkedin",
        "primary": false,
        "verificationStatus": "public_source"
      },
      {
        "type": "social",
        "label": "tiktok",
        "value": "https://www.tiktok.com/@zurutoys",
        "url": "https://www.tiktok.com/@zurutoys",
        "platform": "tiktok",
        "primary": false,
        "verificationStatus": "public_source"
      }
    ],
    "serviceAreas": [],
    "sources": [
      {
        "type": "website",
        "url": "https://zurutoys.com/",
        "title": "ZURU Toys | Reimagining Play, Every Day.",
        "primary": true,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/brands/xshot/",
        "title": "XSHOT | ZURU Toys",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/brands/max/",
        "title": "ZURU Max Build More | Building Bricks and Blocks | ZURU Toys",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/cookies/",
        "title": "Cookie Policy | ZURU Toys",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/careers/",
        "title": "Careers - ZURU Toys | Reimagining Play. Every Day",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/news/",
        "title": "ZURU Toys | Play Reimagined.",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/contact/",
        "title": "ZURU Toys | Play Reimagined.",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      },
      {
        "type": "website",
        "url": "https://zurutoys.com/about/",
        "title": "ZURU Toys | Play Reimagined.",
        "primary": false,
        "lastObservedAt": "2026-09-21T19:42:03.757Z"
      }
    ],
    "timestamps": {
      "firstDiscoveredAt": "2026-09-21T19:42:03.757Z",
      "lastCrawledAt": "2026-09-21T19:42:16.038Z",
      "lastVerifiedAt": null,
      "publishedAt": "2026-09-21T19:42:16.038Z",
      "updatedAt": "2026-09-21T19:42:25.013Z"
    },
    "gatewayDiscovery": {
      "status": "unmapped",
      "activeAgent": false,
      "urls": {},
      "capabilities": {
        "ask": false,
        "checkout": false
      },
      "checkedAt": null
    },
    "quoteRequest": {
      "available": false,
      "endpoint": null
    }
  },
  "canonicalUrl": "https://directory.websdocs.com/business/zuru-toys",
  "generatedAt": "2026-09-22T01:39:20.887Z"
}